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Selma, AL

Linking history to investment and well-being

As the site of one of the most famous and consequential marches in the Civil Rights Movement, the city of Selma has long embodied a rich history and tradition of activism and heroism.

Today, African Americans hold most of the elected offices in Selma, the city serves as an internationally-recognized center for civil rights history, and a strong activist spirit reverberates throughout the community.

Selma, AL

In Selma, we are dealing with a legacy of blatant racism. By design, Black people have had no agency in how investment dollars are spent in their city. But they are ready to embrace that role and PERC is creating the conditions in which they can upend the systems that excluded them in the first place.

Susan Thomas, Founder of PERC and President of Melville Charitable Trust

Selma Local Partners

Charting a path to equity through collaboration

The Selma Center for Non-Violence, Truth and Reconciliation (Selma CNTR) is the lead organization in the city. The Selma CNTR is working with the office of Mayor James Perkins, Jr. and a carefully curated group of community leaders and members.

PERC Selma in action

Building the action plan

Using PERC’s model for shared decision-making and consensus building, PERC Selma has designed a data-centered action plan to apply for potential investment dollars, and to execute and deliver measurable, results-based outcomes once the investment is received.

Identifying Solutions

Fueling growth through equitable investment

The Selma coalition is currently developing public investment opportunities to influence the factors driving racial inequities while building new systems for long-term impact. Here are highlights for five-year targets:

Housing

Improve 25% of current housing by leveraging federal dollars to incentivize public and private improvements to existing affordable housing.

Increase collection of code violation fines by 50% to hold landlords accountable for health and safety improvements by creating code enforcement division in city government.

Economic Development

Decrease racial wealth gap by 25% by leveraging federal resources to increase the percentage of thriving Black-owned businesses.

Civic Infrastructure

Ensure 60% of infrastructure public and philanthropic resources are invested in Black community.